The Fearless Designer Podcast

Welcome to The Fearless Designer Podcast! A place where branding gets bold, real, and a little bit fearless.

Hosted by Morgan Macdonald (aka The Fearless Designer), this podcast is for business owners who are done playing small and ready to build a brand that actually feels like them.

If you've ever spiralled over your font choices, outgrown your visual identity, or felt like your brand isn't keeping up with your business, this is right place!

Each episode is packed with honest truths, smart strategies, myth-busting moments, and plenty of encouragement to help you show up with confidence and consistency.

We’re talking visual branding, brand strategy, creative clarity, client attraction, and how to build a business that looks good and feels aligned.

You don’t need to have it all figured out, you just need to be brave enough to start.

Let's go!

All Episodes

The Fearless Designer Podcast

🌈 Do Brand Colours Matter?

December 05, 2024 • Morgan Macdonald • Season 3 • Episode 6

Hello! Welcome back to this weeks episode.

Today I am answering a question that has popped up a few times in the last few weeks, and that is do brand colours really matter? Hint... they absolutely DO!

I'll explore the power of colour in branding and why it matters, how it impacts first impressions, and its role in building recognition and driving conversions.

I also discuss aligning your brand colours with your why, values, and audience, and I'll share practical tips on creating a unique colour palette, perfect for your business.

If you're ready to take this next step and work with a designer in 2025, we have limited design packages available. Head over to our website or send an email to hello@thefearlessdesigner.com to get on the waitlist.

x Morgan

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