The Fearless Designer Podcast

Welcome to The Fearless Designer Podcast, the go-to podcast for business owners who are ready to create bold, authentic, and unforgettable brands. Hosted by Morgan Macdonald, a.k.a. The Fearless Designer, this podcast is packed with actionable tips, fearless brand audits, and inspiring interviews with business owners who’ve dared to design their own standout brands.

Each episode, we’ll dive into the world of visual branding with the advice, expert insights, and creative ideas that you need to design a fearless brand of your very own.

It's time to be fearless!

All Episodes

The Fearless Designer Podcast

Do Brand Colours Matter?

December 05, 2024 • Morgan Macdonald • Season 3 • Episode 6

Hello! Welcome back to this weeks episode.

Today I am answering a question that has popped up a few times in the last few weeks, and that is do brand colours really matter? Hint... they absolutely DO!

I'll explore the power of colour in branding and why it matters, how it impacts first impressions, and its role in building recognition and driving conversions.

I also discuss aligning your brand colours with your why, values, and audience, and I'll share practical tips on creating a unique colour palette, perfect for your business.

If you're ready to take this next step and work with a designer in 2025, we have limited design packages available. Head over to our website or send an email to hello@thefearlessdesigner.com to get on the waitlist.

x Morgan

Connect with me: